Ubaid Muzaffar Article on Customer Relation Management
By : Ubaid Muzaffar

Ubaid MuzafafrCustomer Relation Management




Find out how new CRM innovations from experienced Customer Service Managers help companies empower their employees and gain a competitive edge.

Introduction about Customer Services:

Customer service representatives work in various kinds of companies. It is their responsibility to make sure that the customers of the company are provided with sufficient service regarding customer concerns and questions. The customers are usually individuals who want to inquire about something, or a company asking about the service. 

What A CSR/CSE does?

A customer support representative communicates with the customers in order for them to give out information. This information answers to the concerns which consumers have brought up regarding services or products that they have obtained from the company. They are responsible for managing and solving the complaints of the customers. There are many ways wherein customer support representatives reach out to their customers. They may offer their help through: 

1. E-mail 
2. Telephone 
3. Mail correspondence 
4. Fax 
5. Personal service 

Customer Requirement:

There are some client service representatives who deal with common inquiries and concerns. On the other hand, there are also some who focus on certain matters. 

The inquiries of customers are usually regarding the balance of their credit cards, or they want to see the status of their order. To provide the consumer with solutions, a customer service representative looks up the information over the computer. 

Sometimes, concerns which have been brought up need further research and explanation. When handling the issues of a customer, a customer support representative tries to solve it through following the established guidelines of the company. 

Usually, the guidelines include validating the complaints through questions, providing potential answers. A customer support representative might offer customers with exchanges or refunds. Sometimes, client service representatives have to check up on the issue of a certain customer, to see if it has been resolved.

Customer service sales involve a client service representative assisting customers with their purchasing decisions. He or she may advise consumers which product is suitable for them. Sales and customer service go hand in hand, especially when the company is selling services and products. 

Employer prerequisite:

A lot of employers only require a high school education from interested applicants. On the other hand, there are also other employers who want their customer service representatives to have excellent communication skills. 

Employers want their applicants to have acquired a bachelor or associate degree. When you want to work as a customer service representative, you should have knowledge on the computer. You also need to be excellent with your communication skills. Plus, you also have to be good when it comes to solving the problems and concerns of customers...

Conclusion / My Experience:

Customer loyalty is shaped by great service experiences. The basic ingredients of usability, findability and a healthy knowledgebase combine to help provide users with accurate, complete, and personalized answers to their questions. “Cheers”


Brief Introduction of Writer: Ubaid Muzaffar


The columnist/ writer Mr. Ubaid Muzaffar a leading Management consultant and trainer who has held versatile positions in diversified industries and Senior Visiting Faculty Member in public & private universities in Pakistan by having journalistic approach in his profession.

His Creative Writing on Economy & Global Management System and English Literature experiences are thought provoking. He has been writing columns for 15 years, at different English & Urdu Newspaper. He helped set up many companies the English & Urdu language website and edited many books of Literature & Poetry.

He is a member of the founding team of Monthly Armughan Magazine and Daily Almairaj Newspaper and went on to become city editor in Karachi to launch its first metropolitan section under the editorship of Mr. Maikash Bijnori. He now writes long form investigative pieces on urban issues in Karachi such as electric, water, road networks and urban sprawl.

His recent work can be found here: www.umh.biz

Contact us on ubaid.muzaffar4@gmail.com to discuss your specific business needs.



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